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I Read “Start With Why” So You Don’t Have To

Hey, you…

Stop scrolling so we can swap one minute of your time for 7 takeaways from Simon Sinek’s book, “Start With Why.”

You probably know Simon from his viral TED Talk and bestselling books that make leaders and entrepreneurs

You might not know that his journey started with a personal crisis, leading Simon to discover a powerful concept that transformed his life and career:

Starting with WHY.

Instead of focusing on what they do or how they do it, the most successful leaders and organizations start with WHY they do what they do.

WHY is the purpose, cause, or belief that inspires you to take action.

Borrow the 7 most powerful lessons in this book:


1. People don’t buy what you do; they buy why you do it.
When you communicate your WHY, you connect with people on a deeper level. (Sterling & Stone wants to change the world with story, so we naturally attract other storytellers interested in doing the same thing.)

2. The Golden Circle. Successful leaders and organizations operate from the inside out: WHY (purpose), HOW (process), and WHAT (product). (We tell stories because we want to change the world, using collaboration to create narrative IP across a spectrum of mediums.)

3. Inspire, don’t manipulate. True leadership is about inspiring others to take action, not manipulating them with short-term tactics. (We strive to inspire our fellow storytellers with an active Slack channel, weekly meetings, and consistently transparent communication.)

4. Clarity, discipline, and consistency. Be clear about your WHY, disciplined in your HOW, and consistent in your WHAT. (We are constantly evolving our process, but we always explain our WHY to the studio, along with how it will affect them and what we expect the end result to be.)

5. Trust and loyalty. When you start with WHY, you build trust and loyalty among your customers and employees. (We are in the relationships-and-ideas business, so trust is everything and then some.)

6. Early adopters.
Focus on attracting early adopters who believe in your WHY; they will help you reach the tipping point. (It’s like a reverse funnel, focus on your ideal and expand outward from there.)

7. Compete against yourself. Instead of comparing yourself to others, strive to be better than you were yesterday. (Even when our model is no longer unique in the world, Sterling & Stone will always only be in competition with itself.)

You are the author of your own story.

You have the power to inspire and lead by starting with WHY.

Or as Simon Sinek perfectly puts it:

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”