Skip to content
Home » Plotting Success » Why LinkedIn is My Platform of Choice

Why LinkedIn is My Platform of Choice

I deleted all of my old tweets about a year before Elon decided to X out Twitter’s past.

I cling to Facebook solely because it houses a mastermind full of friends and friends in waiting; a treasure trove of warmth and intelligence I cannot access without surrendering to the Meta Overlords.

I begrudgingly concede territory to TikTok in its relentless campaign against our collective attention spans. As CEO of Sterling & Stone, ignoring its seismic impact on publishing — or the persuasive power of Facebook ads on our author lines — would be about as strategic as using Morse code in a world that has moved onto emojis. I also can’t escape the platform, seeing as a third of the texts from my son have links to bullshit on TikTok I feel obligated to watch, despite feeling about .0097% stupider most times after playing them.

I have like seven posts on Instagram from many moons ago.

I’m just not a social media guy. And LinkedIn — are you kidding me?

If social media is a high school reunion that never ends, then I thought of LinkedIn as the career day booth. But I ditched high school during my junior year to get started on life instead of what I saw as thirteenth grade and considered “career” a dirty little word that barely applied to me — until I finally got comfortable with the reality that I’m an artist, and that making life and business my art made for one hell of a career.

So what changed? Why am I here?

What made me go from scoffing like an asshole to taking LinkedIn seriously?

I guess I grew up.

More specifically, my business grew up, and not getting wise alongside what I’ve so fastidiously built would be downright negligent. Same as it would be negligent not to evolve my parenting style after both my children left the house and started needing me in new ways.

Going through my profile last week was an exercise in embarrassment. Loosely translated, all of my work history read, Hey LinkedIn, eat shit! And my connections were a joke. Despite weekly meetings with Sterling & Stone’s Hollywood manager for the last two years, my indifference convinced LinkedIn we were barely acquaintances with only a third-degree connection.

At least Niamh Arthur, our COO, with whom I share daily battles and triumphs, was a second-degree link. But our studio of over forty storytellers was merely a whisper in my network before I finally got my shit together and showed up.

I am excellent at playing an extrovert, but in reality I am an ambivert at most, and left to my own devices, will interact only with the smallest possible group at any given time. That is even more true online than it is offline. But as I often say, my favorite thing in the world to write is a win-win scenario, and that is exactly what I expect out of my relationship with LinkedIn.

I miss talking about the business as we’re building it. Back in the early days of S&S, we had The Self-Publishing Podcast and the entire Smarter Artist brand, where I could discuss our hits and misses in real time, write a nonfiction book every year, and educate thousands of storytellers. But after closing our education wing to focus on becoming a fiction powerhouse, those external conversations went dead.

The impact we made in the indie author community is and always will be one of the most meaningful eras of my life. Now that Sterling & Stone has survived its awkward adolescence to become the bigger, better, and more beautiful story studio it is today, I’m in the mood to share again. Not wanting to spread myself too thin, I needed to choose a platform, and LinkedIn has a goldmine of great minds to interact with.

Last year I wrote a dozen screenplays and 14 novels. They were all Sterling & Stone style, so I had help from start to finish on each of those projects, plus a co-author on most of them. But that is still a ridiculous level of productivity, especially considering the AAA quality of that output. Even so, that output is one of the least interesting things about 2023 for either me or S&S.

LinkedIn, my aim is to peel back the curtain on my journey to build something the world has never seen, with insights from our storytelling trenches, wisdom gleaned from our adventures, and lessons that have propelled us forward. Through articles, stories, and some of my best tips and tricks, I hope to grow from the community I am fortunate enough to nurture there.

Mostly, I am on LinkedIn because I have been reminded that the stories we write and the connections we forge have the power to shape an industry.