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HUZZAH! The Great’s Deliciously Subversive Take on History

HUZZAH! The Great’s Deliciously Subversive Take on History

Apr 6, 202412 min read

HUZZAH! The Great’s Deliciously Subversive Take on History I was not super excited about seeing The Great when it was first announced as a Hulu original, with Elle Fanning playing Catherine the Great.  Of course I would see it, and…

WhiteSpace

WhiteSpace

Apr 5, 20243 min read

Whitespace was my first favorite series, and the peak of my initial creative phase with Dave. Yesterday’s Gone will always have the glory of going first, being the most ambitious, and also the most outright fun out of that first…

This is the Most Powerful Prompt I’ve Written So Far

This is the Most Powerful Prompt I’ve Written So Far

Apr 4, 20244 min read

When faced with a deadlock in communication, even the most articulate among us can find ourselves at a loss. In this void, traditional tools of dialogue can feel blunt and inadequate. I encountered such an impasse earlier this year when…

How to Tell if a Collaboration Isn’t For You

How to Tell if a Collaboration Isn’t For You

Apr 3, 20245 min read

Have you ever wondered why some collaborations produce extraordinary work while others fizzle out? There was an abundance of aborted alliances in the early days of Sterling & Stone. We didn’t know ourselves well enough as a studio yet to…

The LinkedIn Experiment

The LinkedIn Experiment

Apr 2, 20246 min read

Why have I gone from zero interest in LinkedIn to heavily investing our studio resources in establishing a presence on the platform? Invisible Ink charges $100K to ghostwrite a perennial seller, if I’m the one drafting.  Screenplays sell for hundreds…

A Marketplace of Dreams

A Marketplace of Dreams

Apr 1, 20245 min read

When my parents met in 1975, Pop was twenty-two and Mom was twenty-five, but they each had their own businesses in the same small shopping center in Rolling Hills, where Mom sold clothes and Pop sold plants. Growing up with…

Infinite Doors by Platt & Wright

Infinite Doors by Platt & Wright

Mar 31, 20246 min read

Once upon a time, Johnny, Dave, and I tried an experiment, asking our Self-Publishing Podcast Facebook group to come up with a few characters, settings, and conflict ideas for us to live-brainstorm into a story, using a half-hour on air.…

Fargo by the Seasons

Fargo by the Seasons

Mar 30, 20248 min read

Fargo stands as a masterclass in storytelling, blending dark humor, intricate narratives, and unforgettable characters that linger long after the screen fades to black. The television series pays brilliant homage to the original Coen Brothers film without ever falling into…

Yesterday’s Gone

Yesterday’s Gone

Mar 29, 20245 min read

The story of Yesterday’s Gone is also, in a way, the story of our studio. If not for this series, there would probably be no Sterling & Stone. This serial was the start of a different kind of collaboration for…

Why Writing Like You Speak is Your Secret Weapon

Why Writing Like You Speak is Your Secret Weapon

Mar 28, 20245 min read

Jargon is bullshit. The most effective messages are best consumed like great coffee: strong and without sweeteners that bury the flavor. Powerful articulation comes from authenticity, not complexity. And authenticity gets lost in translation when you’re speaking in a language…