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Write. Publish. Repeat.

Write. Publish. Repeat. changed many lives, starting with mine and Johnny’s. Dave was there too. But like the begrudging chapter he wrote in the book, our third partner on the Self-Publishing Podcast was always the least eager among us. 

But even he could feel the impact of this book, especially when they showed up for the launch and started dropping all those five-star reviews. He felt it more than ever when we held our first annual in-person event and attendees stood in line to tell us how much Write. Publish. Repeat. had meant to them. 

It’s the proudest I’ve ever felt of nonfiction with my name on it (so far). 

I love how many people it helped and how many doors it opened for us. Our entire story studio is one degree of separation away from the book, which was born because the three of us felt like we owed it to an audience that listened through an hour of yammering and nonsense for the ten minutes or so of indie-publishing gems we dropped each week. 

The original promise holds true today: 

Are you ready to start making a full-time living with your stories?

Self-publishing isn’t as hard as most authors make it.

Write. Publish. Repeat. was written to save you from unnecessary struggle.

Yes, there is a lot to learn, and more competition than ever before, but for those storytellers who are willing to do the work, then set their efforts on repeat, there’s never been a better time to make a living as a writer.

Thousands of new books are published on Amazon every single day. The vast majority will never sell more than a handful of copies.

This is devastating for hard-working authors who care about their craft and are doing all of the things they’re “supposed to do” if they want to make it as a successful author.

But it’s confusing out there, with too many things to learn and not enough time to learn them. Worse, so much of the available advice comes from people who are in the business of selling advice. They’re either parroting what others have said, are making guesses based on assumptions or anecdotal evidence, or are using their personal yet minimal experience with a successful book (or perhaps even a few) to articulate loose strategies that often have an absurdly short shelf-life.

This book is different.

Write. Publish. Repeat. explains how to create stories your readers will love and will want to return to again and again. It details expert methods for enhancing creativity, building worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. It discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). 

But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into “products” that readers couldn’t help but be drawn into — thus almost automatically generating sales — and explores ways that smart, business-minded writers can do the same to future-proof their careers.

“Two of the best in the biz… A gem for aspiring authors.”
Hugh Howey

“For my money, this is the best book on self-publishing out there.”
David Gaughran

“It’s tough to find more honest and straight-forward marketing advice than what you’ll get from these indie authors.”
— Jane Friedman, former publisher of Writer’s Digest

If you’re a storyteller of any sort, and you want to sell your ideas, this now-classic handbook is a must read. Download it here.